Sample Certificate

How To Create A Certificate Template In Canva

Free, printable, and customizable certificate templates Canva from www.canva.com

Introduction

Creating a certificate template is an essential task for many professionals and organizations. Whether you need certificates for employee recognition, academic achievements, or special events, Canva provides a user-friendly platform to design and customize your templates. In this article, we will guide you through the process of creating a certificate template in Canva, step by step.

Step 1: Sign up or Log in to Canva

If you haven't already, start by signing up for a Canva account. It's free and only takes a few seconds. If you already have an account, log in to access the design dashboard.

Step 2: Choose a Certificate Template

Once you're logged in, search for "certificate" in the templates search bar. Canva offers a wide variety of certificate templates to choose from. Browse through the options and select the one that fits your needs and style preferences.

Step 3: Customize the Text

After selecting a template, you can edit the text to personalize it for your specific certificate. Click on the text boxes and replace the default text with the desired content, such as the recipient's name, the purpose of the certificate, and the issuing authority.

Step 4: Customize the Design

Canva allows you to customize the design of your certificate template to match your branding or event theme. You can change the color scheme, add images or illustrations, and modify the layout. Use the tools on the left sidebar to explore different design options and make your certificate visually appealing.

Step 5: Upload Your Logo

If you have a logo or branding element that you want to include in the certificate, click on the "Uploads" tab on the left sidebar. Upload your logo or any other image you want to incorporate into the design. Resize and position it accordingly.

Step 6: Add Additional Elements

Enhance your certificate template by adding additional elements such as borders, lines, icons, or shapes. Canva provides a wide range of design elements that you can easily drag and drop onto your template. Experiment with different combinations until you achieve the desired look.

Step 7: Save and Download

Once you are satisfied with your certificate template, click on the "Download" button at the top right corner of the screen. Canva offers various download options, including PDF, PNG, and JPG. Choose the format that suits your needs and save the file to your computer.

Step 8: Print or Share

Now that your certificate template is ready, you can either print it directly from your computer or share it digitally. If you choose to print, make sure you use high-quality paper for a professional finish. If you want to share it digitally, you can send it via email or upload it to your website or social media platforms.

Frequently Asked Questions (FAQ)

1. Can I use my own fonts in Canva?

Yes, Canva provides a wide selection of fonts to choose from. However, if you have a specific font you want to use, you can upload it to Canva and apply it to your design.

2. Can I resize my certificate template in Canva?

Yes, Canva allows you to resize your design to fit different paper sizes or adjust the dimensions for digital use. Simply click on the "Resize" button and choose the appropriate dimensions.

3. Can I collaborate with others on a certificate template design?

Yes, Canva offers collaboration features that allow you to invite team members or colleagues to work on a design together. This is especially useful for organizations that need to create certificates for multiple recipients.

4. Can I save my certificate template as a template for future use?

Yes, Canva allows you to save your design as a template for future use. This way, you can easily edit and customize the template for different recipients or events without starting from scratch.

5. Can I download my certificate template in different file formats?

Yes, Canva offers multiple download options, including PDF, PNG, and JPG. Choose the format that best suits your needs and requirements.

Conclusion

Creating a certificate template in Canva is a simple and straightforward process. With its user-friendly interface and wide range of customization options, Canva provides a versatile platform for designing professional and visually appealing certificates. Follow the steps outlined in this article to create your own certificate template and make a lasting impression with your recipients.

Maximizing Efficiency with Certificate Templates

Gone are the days when businesses had to rely on professional designers or printers to create certificates. With the advent of certificate templates, businesses now have the flexibility to design and customize their own certificates in a matter of minutes. These templates come pre-designed with various layouts and styles, allowing businesses to choose the one that best suits their needs. Whether it’s for employee recognition, training completion, or customer appreciation, certificate templates offer a hassle-free solution to creating professional-looking certificates.

Why Choose Certificate Templates?

1. Time-Saving: Using certificate templates eliminates the need for designing certificates from scratch. With a wide range of templates available, businesses can easily find one that fits their requirements and make necessary modifications accordingly.

2. Cost-Effective: Hiring professional designers or printers can be expensive, especially for small businesses. Certificate templates, on the other hand, offer a budget-friendly alternative without compromising on quality.

3. Customizability: Certificate templates provide businesses with the freedom to personalize certificates with their own branding elements, such as logos, colors, and fonts. This helps maintain consistency and reinforces brand identity.

4. Professional Appearance: Certificate templates are designed by professionals, ensuring that the end result looks polished and visually appealing. This adds credibility to the certificate and enhances its perceived value.

Maximizing Sample Variety

When it comes to certificate templates for business, variety is key. Businesses should look for templates that cover a wide range of categories, including employee recognition, training completion, leadership awards, and customer appreciation. This ensures that businesses can find the perfect template for any occasion and effectively showcase their appreciation and recognition.

Furthermore, having a variety of sample certificate templates allows businesses to experiment with different designs and layouts. This helps in creating a unique and personalized certificate that stands out and leaves a lasting impression on recipients.

Frequently Asked Questions (FAQ)

Q: Are certificate templates customizable?

A: Yes, certificate templates are highly customizable. Businesses can add their own text, logos, colors, and fonts to personalize the certificate according to their branding guidelines.

Q: Can I print the certificates myself?

A: Yes, certificate templates are designed to be printer-friendly. Once you have customized the certificate, you can easily print it on your own printer or through a professional printing service.

Q: Are certificate templates compatible with different software?

A: Yes, certificate templates are usually available in various file formats, including Microsoft Word, PowerPoint, and Adobe Photoshop. This ensures compatibility with different software platforms.

Q: Can I use certificate templates for online recognition?

A: Yes, certificate templates can be used for both offline and online recognition. You can customize the certificate and then share it digitally via email or social media platforms.

Q: Are there any restrictions on the number of certificates I can create using a template?

A: No, there are no restrictions on the number of certificates you can create using a template. Once you have purchased or downloaded a template, you can use it multiple times for different recipients.

Conclusion

Certificate templates for business provide a convenient and cost-effective way to acknowledge and appreciate employees, customers, and partners. They offer a wide range of pre-designed options, allowing businesses to create professional-looking certificates in no time. By utilizing certificate templates, businesses can enhance professionalism, boost morale, and foster a culture of recognition within their organization.

Tags:

certificate templates, business recognition, employee motivation, professional design, customization, branding, variety, software compatibility, print-friendly, online recognition

Promotion Certificate Template [Free JPG] Google Docs, Illustrator from www.template.net

Employee recognition is an essential aspect of any successful organization. It not only boosts morale and motivation but also helps in retaining talented individuals. One popular way to recognize employees is by presenting them with a certificate of promotion. A certificate template for promotion is a pre-designed document that can be customized to suit your organization's needs. In this article, we will explore the benefits of using certificate templates for promotion and provide you with some tips on creating an effective one.

Why Use Certificate Templates for Promotion?

Using certificate templates for promotion offers several advantages. Firstly, they save time and effort. Instead of starting from scratch, you can simply choose a template and customize it with the necessary details. This is especially helpful if you have a large number of employees to recognize.

Secondly, certificate templates provide consistency. By using the same design and format for all promotion certificates, you create a sense of uniformity and professionalism. This helps in building your organization's brand and reputation.

Thirdly, certificate templates allow for customization. You can easily add your organization's logo, colors, and other branding elements to the template. This personalization makes the certificate more meaningful and memorable for the recipient.

Tips for Creating an Effective Certificate Template for Promotion

1. Choose a Clean and Professional Design:

Opt for a simple and elegant design that reflects your organization's values. Avoid cluttering the certificate with too many graphics or text. A clean and professional design is more visually appealing and easier to read.

2. Include Relevant Information:

Make sure to include the recipient's name, the promotion title, the date of promotion, and the name of the person or entity presenting the certificate. You can also add a brief description of the individual's achievements or contributions.

3. Use High-Quality Printing Materials:

Invest in good-quality paper and ink for printing the certificates. This enhances the overall look and feel of the document, making it more memorable and impactful.

4. Add Signature Lines:

Include signature lines for the person presenting the certificate and a higher authority, such as a CEO or department head. This adds a personal touch and makes the certificate feel more official.

5. Leave Space for Framing:

Ensure that the certificate template has enough white space or margins for framing. This allows the recipient to proudly display their achievement without any important information getting cropped out.

6. Consider a Digital Option:

In today's digital age, you may also want to consider creating a digital version of the certificate template. This allows for easy distribution via email or other online platforms.

Sample Certificate Template for Promotion

Here is a sample certificate template for promotion:

[Insert image of the certificate template]

[Insert customizable text fields for recipient name, promotion title, date, presenting person/entity, and additional information]

Frequently Asked Questions (FAQ) about Certificate Templates for Promotion

1. Can I customize the design of the certificate template?

Yes, most certificate templates allow for customization. You can add your organization's logo, colors, and other branding elements to make the certificate unique.

2. How can I distribute the promotion certificates?

You can distribute the promotion certificates in person during a formal ceremony or through email if you have a remote workforce. You can also consider displaying the certificates on a notice board or intranet for everyone to see.

3. Can I use the certificate template for other types of recognition?

Yes, you can repurpose the certificate template for other types of recognition, such as employee of the month or outstanding performance awards. Simply customize the text fields accordingly.

4. How can I make the certificate template more meaningful?

In addition to the standard information, you can consider adding a personal message or quote to make the certificate more meaningful. You can also include a small token of appreciation, such as a gift card or company merchandise.

5. Where can I find certificate templates for promotion?

You can find certificate templates for promotion on various online platforms, such as Microsoft Office, Canva, or Adobe Spark. These platforms offer a wide range of pre-designed templates that you can customize to suit your needs.

Tags:

certificate templates, promotion certificates, employee recognition, employee motivation, organization's branding, customization, design tips, high-quality printing, signature lines, framing, digital certificates, FAQ

FREE Volunteer Certificate Template Many Designs are Available from www.101certificatetemplates.com

Volunteers play a vital role in every community, offering their time, skills, and dedication to make a difference. Recognizing their efforts and showing appreciation is crucial in order to motivate and encourage them to continue their valuable work. One way to honor exceptional volunteers is by presenting them with a certificate of recognition for Volunteer of the Year. In this article, we will explore the importance of such certificates and provide you with a maximum sample certificate template to use for your own recognition program.

The Importance of Volunteer Recognition

Volunteers often go above and beyond their regular duties, selflessly committing their time and effort to support causes and organizations they care about. Recognizing their contributions not only boosts their morale, but also inspires others to get involved and make a difference. By acknowledging the outstanding work of volunteers, organizations can strengthen their relationships with them and foster a sense of community and gratitude.

Creating an Effective Certificate Template

When designing a certificate template for Volunteer of the Year recognition, it is important to consider the following elements:

1. Title and Heading:

The certificate should clearly state the purpose and significance of the award. Include a title such as "Certificate of Recognition for Volunteer of the Year" and a heading that emphasizes the recipient's outstanding contribution.

2. Personalization:

Customize the certificate by including the volunteer's name and any relevant details, such as the organization or cause they volunteered for, the date of recognition, and the presenter's name or signature.

3. Design and Layout:

Choose a clean and professional design that reflects the values and image of your organization. Consider using colors and graphics that evoke a sense of appreciation and achievement.

4. Space for a Photo or Logo:

If possible, leave space for a small photo of the volunteer or the organization's logo. This adds a personal touch and reinforces the connection between the recipient and the organization.

5. Description of Accomplishments:

Include a brief paragraph or bullet points that highlight the volunteer's achievements, contributions, and impact. This provides context and emphasizes the significance of their work.

6. Signature and Seal:

Ensure that the certificate is signed by a representative of the organization and includes an official seal or logo. This adds authenticity and credibility to the recognition.

Maximum Sample Certificate Template

Below is a maximum sample certificate template for Volunteer of the Year recognition:

Frequently Asked Questions (FAQ)

1. Can I customize the certificate template?

Yes, the sample certificate template provided can be customized to suit your organization's needs. You can modify the text, design, and layout to align with your branding and recognition program.

2. How can I print the certificates?

Once you have customized the certificate template, you can print it on high-quality paper or cardstock. You can also consider using professional printing services for a more polished look.

3. Can I add additional elements to the certificate?

Absolutely! Feel free to add additional elements to the certificate template, such as inspirational quotes, a border, or a watermark. Just ensure that the design remains professional and not overcrowded.

4. How should I present the certificate to the volunteer?

Presenting the certificate in a formal and meaningful manner is crucial. Consider organizing a recognition event or ceremony where the volunteer can be publicly honored and appreciated. Alternatively, you can personally deliver the certificate and express your gratitude in a heartfelt manner.

5. Can I use the certificate template for other recognition categories?

Yes, the certificate template provided can be adapted for other recognition categories, such as "Outstanding Volunteer of the Month" or "Volunteer Team of the Year." Simply modify the text and headings accordingly.

Tags:

certificate template, volunteer recognition, volunteer of the year, volunteer appreciation, certificate design, volunteer award, volunteer program, volunteer management, recognition program, certificate of recognition

Leadership Certificate Template 11+ Word, PDF, PSD Format Download from www.template.net

Leaders play a vital role in any organization or community. They inspire and motivate their team members, guide them towards achieving goals, and set a positive example for others to follow. Recognizing their efforts and contributions is essential to maintain their morale and encourage them to continue their exceptional work. One way to honor and acknowledge leaders is by presenting them with a certificate template for the recognition of Leader of the Year.

The Importance of Recognizing Leaders

Recognizing leaders is crucial for several reasons. Firstly, it boosts their confidence and self-esteem, making them feel valued and appreciated. This, in turn, enhances their overall performance and encourages them to continue leading with passion and dedication.

Secondly, recognizing leaders sets an example for others within the organization or community. It highlights the qualities and attributes that make an exceptional leader, inspiring others to develop and exhibit similar traits. This can create a positive ripple effect, leading to a more cohesive and efficient team or community.

Lastly, recognizing leaders helps in retaining top talent. When leaders feel recognized and valued, they are more likely to stay with the organization or continue their involvement in the community. This reduces turnover rates and ensures continuity in leadership, which is crucial for long-term success.

Designing the Certificate Template

The certificate template for the recognition of Leader of the Year should be visually appealing and professional. It should reflect the significance of the award and the achievements of the recipient. Here are some key elements to consider when designing the template:

1. Title and Subtitle:

Start with a bold and clear title that states the purpose of the certificate, such as "Leader of the Year." Add a subtitle that provides additional information, such as the organization or community name.

2. Background:

Choose a background color or image that complements the theme of leadership. Consider using colors like gold or silver to symbolize excellence and achievement.

3. Borders and Frames:

Add borders or frames to give the certificate a polished look. These can be simple lines or more intricate designs, depending on the overall style you want to achieve.

4. Logo and Seal:

Include the organization or community logo and seal to enhance the credibility of the certificate. These elements should be placed strategically, such as in the top corners or center of the certificate.

5. Recipient Information:

Leave space to input the recipient's name, title, and the date of the award. Consider using elegant fonts that are easy to read.

6. Signature Lines:

Include signature lines for the awarding authority or organization leader. This adds a personal touch to the certificate and makes it more official.

7. Description of Achievements:

Allocate a section to describe the achievements and qualities that led to the recipient being recognized as Leader of the Year. This can be a brief paragraph or bullet points.

8. Design Elements:

Add design elements like stars, ribbons, or laurel wreaths to further enhance the visual appeal of the certificate. These can be placed around the title, recipient information, or borders.

9. Quality Printing:

Ensure that the certificate template is designed to be easily printable in high quality. Use a good printer and high-quality paper to give the certificate a professional finish.

10. Customization:

Make sure the certificate template is easily customizable. This allows for personalization depending on the recipient and the specific awarding organization or community.

Frequently Asked Questions (FAQ) about Certificate Template for Recognition of Leader of the Year

1. How can I customize the certificate template?

You can customize the certificate template by using editing software like Adobe Photoshop or Microsoft Word. You can change the fonts, colors, and add or remove design elements according to your preference.

2. Can I use a pre-designed certificate template?

Yes, there are many pre-designed certificate templates available online that you can use as a starting point. These templates can be customized to suit your specific needs.

3. What information should I include in the description of achievements?

In the description of achievements, highlight the specific qualities, accomplishments, and contributions of the recipient that led to their recognition as Leader of the Year. Focus on their leadership skills, impact on the team or community, and any notable achievements or milestones.

4. Can I add additional design elements to the certificate template?

Yes, you can add additional design elements like logos, icons, or images that are relevant to the award or the recipient's field. However, make sure not to overcrowd the certificate and maintain a professional and visually appealing layout.

5. How should I present the certificate template?

When presenting the certificate, consider holding a formal ceremony or gathering where the recipient can be recognized in front of their peers. This adds to the significance of the award and allows for a memorable and celebratory experience.

6. Can I make multiple copies of the certificate template?

Yes, you can make multiple copies of the certificate template to present to other deserving leaders or keep for future reference. Ensure that each copy is printed in high quality and presented in a professional manner.

7. How often should the Leader of the Year award be given?

The frequency of the Leader of the Year award can vary depending on the organization or community's specific policies and practices. It can be an annual award, a quarterly recognition, or given on special occasions, such as anniversaries or milestones.

8. Can I combine the Leader of the Year award with other recognition programs?

Yes, you can combine the Leader of the Year award with other recognition programs to create a comprehensive and inclusive recognition system. This can include awards for different categories of leadership or additional recognition for exceptional achievements.

9. How can I ensure the certificate template is accessible to all recipients?

When designing the certificate template, consider accessibility guidelines, such as using high contrast colors, legible fonts, and providing alternative formats for visually impaired individuals. This ensures that the certificate is accessible and inclusive for all recipients.

10. Can I modify the certificate template for other types of recognition?

Yes, you can modify the certificate template for other types of recognition, such as Employee of the Month or Volunteer of the Year. Adjust the title, description, and design elements to suit the specific recognition program.

Tags:

Certificate template, Leader of the Year, recognition, leadership, awards, achievements, customization, design, presentation, accessibility

Free Diploma of Graduation Certificate Template in PSD, MS Word from www.template.net

When it comes to awarding diplomas, having a well-designed certificate template can make all the difference. A professionally designed certificate template not only adds value to the diploma but also serves as a memento for the recipient. In this article, we will explore the importance of certificate templates for diplomas and provide you with some tips on creating the perfect template.

The Importance of Certificate Templates for Diplomas

A diploma is a significant achievement for any individual, whether it be for completing high school, college, or a specialized course. It represents years of hard work, dedication, and commitment. A certificate template adds an extra touch of professionalism and elegance to the diploma, making it a cherished possession for the recipient.

Moreover, a well-designed certificate template enhances the overall presentation of the diploma. It creates a positive impression and reflects the prestige of the institution or organization issuing the diploma. A visually appealing certificate template can also serve as a marketing tool, showcasing the quality of education or training provided.

Tips for Creating the Perfect Certificate Template

Creating a certificate template for diplomas may seem like a daunting task, but with the right approach, it can be a rewarding experience. Here are some tips to help you create the perfect template:

Choose the right design: The design of the certificate template should be in line with the theme or branding of the institution. It should be visually appealing and reflect the significance of the diploma.
Include relevant information: The template should include all the necessary information, such as the name of the recipient, the name of the institution or organization, the date of issuance, and any additional details specific to the diploma.
Use high-quality images: Incorporating high-quality images, such as the institution's logo or relevant graphics, can enhance the overall look of the certificate template.
Choose the right font: The font used in the template should be legible and complement the overall design. Avoid using fancy or overly decorative fonts that may be difficult to read.
Leave space for signatures: If the diploma requires signatures, make sure to leave enough space on the template for the authorized signatories to sign.

Sample Certificate Template for Diploma

Here is a sample certificate template for a diploma:

This template incorporates a minimalist design with a classic color scheme. The name of the recipient, the name of the institution, and the date of issuance are prominently displayed. The template also includes space for signatures at the bottom, adding a personal touch to the diploma.

Frequently Asked Questions (FAQ) about Certificate Templates for Diplomas

1. Why do I need a certificate template for diplomas?

A certificate template adds value to the diploma and serves as a memento for the recipient. It enhances the overall presentation of the diploma and reflects the prestige of the issuing institution or organization.

2. Can I customize the certificate template?

Yes, you can customize the certificate template to align with the branding or theme of your institution or organization. You can modify the design, font, colors, and include relevant details specific to the diploma.

3. Where can I find certificate templates for diplomas?

You can find a wide range of certificate templates for diplomas online. Many websites offer free templates that you can download and customize according to your requirements.

4. What are the key elements to include in a certificate template?

A certificate template should include the name of the recipient, the name of the institution or organization, the date of issuance, and any additional details specific to the diploma. It should also leave space for authorized signatures, if required.

5. Can I use a certificate template for digital diplomas?

Yes, you can use a certificate template for digital diplomas. Instead of printing the template, you can customize it digitally and share it with the recipient electronically.

6. How can a certificate template benefit my institution or organization?

A well-designed certificate template can serve as a marketing tool, showcasing the quality of education or training provided by your institution or organization. It can create a positive impression and attract potential students or clients.

Conclusion

Having a well-designed certificate template for diplomas is essential in recognizing and celebrating the achievements of individuals. It adds value to the diploma and serves as a lasting memento. By following the tips provided in this article, you can create the perfect certificate template that reflects the prestige of your institution or organization.

Tags:

certificate template, diploma, certificate design, diploma template, diploma design, certificate of achievement, customizable certificate, graduation, education, training

Pin on Certificados de reconocimiento from www.pinterest.pt

Marketing success is often a result of hard work, dedication, and innovative thinking. Recognizing and rewarding individuals or teams for their achievements in marketing is essential to motivate and inspire others in the industry. One effective way to acknowledge their accomplishments is by presenting them with a certificate of recognition. A certificate template for recognition of marketing success can serve as a tangible reminder of their hard work and can also be a valuable addition to their professional portfolio. In this article, we will explore the importance of certificate templates for recognizing marketing success and provide some tips on creating an impactful certificate.

Why are certificate templates important for recognizing marketing success?

1. Encouragement and motivation: Recognizing marketing success through certificates can boost morale and motivate individuals or teams to continue their efforts. It serves as a tangible reminder of their achievements and encourages them to strive for further success.

2. Validation of skills and expertise: Certificates act as a validation of an individual's skills and expertise in marketing. It provides credibility and enhances their professional reputation in the industry.

3. Appreciation and gratitude: Recognizing marketing success through certificates shows appreciation and gratitude towards the efforts put in by individuals or teams. It acknowledges their hard work and dedication.

4. Building a positive work culture: Recognizing marketing success through certificates helps in building a positive work culture where achievements are celebrated and valued. It creates a sense of camaraderie and encourages healthy competition among team members.

Tips for creating an impactful certificate template for marketing success:

1. Choose an appropriate design:

When creating a certificate template, choose a design that reflects the nature of marketing and aligns with your company's branding. Consider using colors, fonts, and graphics that convey professionalism and creativity.

2. Include relevant information:

Ensure that the certificate template includes the recipient's name, the achievement being recognized, the date, and any other relevant details. This will make the certificate personalized and meaningful.

3. Use high-quality materials:

Print the certificate template on high-quality paper or cardstock to give it a professional and polished look. Consider using embossed or foiled elements to add a touch of elegance.

4. Add a personal touch:

Include a personalized message or note on the certificate template to make it more heartfelt and meaningful. This will show that you have taken the time to acknowledge the recipient's specific achievements.

5. Consider digital options:

In today's digital age, consider creating digital certificate templates that can be easily shared via email or social media. This allows for quick and convenient recognition of marketing success.

Sample "Certificate Template for Recognition of Marketing Success"

Here is an example of a certificate template that can be used to recognize marketing success:

[Insert image of certificate template]

Certificate of Recognition

This certifies that [Recipient's Name] has been awarded for outstanding achievements in marketing. Their dedication, creativity, and strategic thinking have contributed significantly to the success of our marketing campaigns.

Date: [Date]

Signature: [Authorized Signatory]

Frequently Asked Questions (FAQ) about "Certificate Template for Recognition of Marketing Success"

Q: Can I customize the certificate template for different marketing achievements?

A: Yes, you can customize the certificate template to recognize different marketing achievements such as highest sales, best campaign, or most innovative strategy. Modify the text and design elements accordingly.

Q: Can I use pre-designed certificate templates?

A: Yes, there are many pre-designed certificate templates available online that you can use as a starting point. Customize these templates to suit your specific needs.

Q: How can I present the certificate to the recipient?

A: You can present the certificate in person during a team meeting or an awards ceremony. Alternatively, you can send it via email or print it and mail it to the recipient.

Q: Can I include a logo on the certificate template?

A: Yes, including a logo can add a professional touch to the certificate template. Make sure the logo is high-resolution and aligns with your company's branding guidelines.

Q: How can I make the certificate template more visually appealing?

A: Consider using attractive fonts, colors, and graphics to make the certificate template visually appealing. You can also incorporate design elements that reflect the nature of marketing, such as icons related to advertising or branding.